In recent years, social media marketing has gradually increased in importance. This is because more people (consumers) are spending their time on social media sites; half of all Internet users have social media accounts. That means by using Facebook, Twitter, Google+ and other sites, you’ll have access to millions of potential customers or clients. For…

Read more Social Media Readiness 1.0

It’s easy to broadly categorize the term ‘social media’ as “sites like Facebook and Twitter,” which enable users to network, communicate and share with one another. But more realistically, social media encompasses a much broader range of communications. In fact, we love how PR Newswire Release put it in its article today: “For businesses the social space can…

Read more Don’t Limit Your Social Networks, Broaden Your Social Landscape

We’re always interested in ways to improve our work quality — and, perhaps more importantly, our enjoyment while on the job. Today we came across an article on Entrepreneur.com titled 4 Ways to Discover Your Strengths and it was so fantastic that we had to (while giving Entrepreneur.com ample credit for having written it!) share it on…

Read more 2014 Resolutions? 4 ways to Discover Your Strengths.

A recent video via Mashable titled: Adapt or Die: How Social Media Affects Shareholder Value sparked our interest. To put it bluntly, it states that brands who do not listen to their customers on social media channels are doomed to failure. Conversely, brands who pay attention to what their fans on Facebook and followers on Twitter are posting and…

Read more Listen/Engage/Adapt via Social Media — or Die