Numbers add up on Social Media

Numbers add up for Social Media

Over the past year, I’ve witnessed and engaged in several discussions – both online and in person – that explored the mandate and modus operandi of the employee communications function. Though the topics vary, a recurring thread – or really more of a question – relates to who “owns” content developed for an employee audience.…

Read more Internal Communications – Create and Control…or Curate

Today, perhaps more than ever, media and the world in general are shifting to visual storytelling. Why now? Because technology has made it easier than it’s ever been to snap a photo and share it. The infograph above, which we noticed on Mambo’s blog (but which is originally from Jeff Bullas), shows just part of…

Read more New Media: Show and Tell

In recent years, social media marketing has gradually increased in importance. This is because more people (consumers) are spending their time on social media sites; half of all Internet users have social media accounts. That means by using Facebook, Twitter, Google+ and other sites, you’ll have access to millions of potential customers or clients. For…

Read more Social Media Readiness 1.0

It’s easy to broadly categorize the term ‘social media’ as “sites like Facebook and Twitter,” which enable users to network, communicate and share with one another. But more realistically, social media encompasses a much broader range of communications. In fact, we love how PR Newswire Release put it in its article today: “For businesses the social space can…

Read more Don’t Limit Your Social Networks, Broaden Your Social Landscape