Communications Maven

With over 15 + years of corporate life I am now principal of my own consulting firm, look consulting solutions. Professional experience includes positions in corporate setting, agency, consulting, trade association,non profit, government .Over the last 15+ years I've specialized in business development with a focus on communications and change management. The goal is to find creative and technical solutions that map to the business opportunities and objectives of her clients. Specialties: marketing strategy, user experience, performance measurement and analysis, digital/social media strategy, multichannel campaign development, content strategy, mobile marketing, branded online content, video development and syndication, social influencer identification/engagement/retention, social media measurement, lifestyle/sports/youth marketing, budget & people management, product launches, event management/marketing.

Over the past year, I’ve witnessed and engaged in several discussions – both online and in person – that explored the mandate and modus operandi of the employee communications function. Though the topics vary, a recurring thread – or really more of a question – relates to who “owns” content developed for an employee audience.…

Read more Internal Communications – Create and Control…or Curate

Hate Mondays? According to researchers, ‘Miserable Mondays’ are just urban legend. According to a poll of 340,000 people, US researchers have found that people’s moods were no worse on Mondays than other working days Tuesdays, Wednesdays and Thursdays, besides Friday. Researchers did find that as the weekend approaches, people were found to be happier, which supports the…

Read more Monday Blues, Fact or Fiction?

Today, perhaps more than ever, media and the world in general are shifting to visual storytelling. Why now? Because technology has made it easier than it’s ever been to snap a photo and share it. The infograph above, which we noticed on Mambo’s blog (but which is originally from Jeff Bullas), shows just part of…

Read more New Media: Show and Tell