We continually refer to our Look-Solutions Facebook page as a mere ‘newsletter of sorts’. But the real beauty of that statement lies in the fact that it’s an opt-in newsletter for people who are interested in the same things we are. In that regard, it’s both an awesome tool for us and a lovely little resource for you to use if you so choose.
Little did we know when we started casually referring to Facebook’s business pages as optional news releases — we were right on the money. Trusted marketing expert Heidi Cohen essentially backs this up in her own language in her recent blog post (How to Use Social Media for your PR):
No one cares about your latest press release especially on social media. Built on a pay-it–forward and play well with others, social media can’t be approached with a “What’s in it for me?” (aka WII-FM) attitude…
View original post 152 more words