We foster brand love by creating meaningful connections Social Media Strategy. We get the C-Suite Social.

Pinterest is probably the hottest new social media platform out there — and it has been for several months now. But while some people have been devout “pinners” the whole time through, many of us (especially those of us who represent our business) are just now jumping on the bandwagon.

Pinterest — like Facebook and Twitter — can be used both for personal reasons and to promote a business, company or organization. But businesses seem to have the hardest time trying to determine how to utilize their social outlet of choice because, quite simply, there are certain ramifications for doing so in the wrong manner. If an individual Tweets something inappropriate, his or her followers may let it slide. If a company Tweets something inappropriate (and has an ample following), they can lose respect, dignity and, worst of all, customers. As a result, many businesses that should have a social…

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