May 2012

You are browsing the site archives for May 2012.

I recently attended a conference in Austin that focused on social media best practices, and more specifically the merit of word-of-mouth in driving brand reputation and preference. Wordofmouth.org’s Andy Sernovitz makes a compelling and deceptively simple argument that love – or making your customers happy – is the fuel for positive, robust word-of-mouth conversation. This positive buzz,…

Read more Maybe Love is All You Need

A recent article in the Wall Street Journal makes a provocative argument that changing CEOs makes little or no difference to the performance of an organization. According to the article, a number of studies over three decades have shown a consistent finding: Changes in leadership account for only 10% of the variance in corporate profitability on average.…

Read more Does the CEO Make a Difference to Performance?