Are you Tweeting to your True Potential?

Answer this question: Are you Tweeting to a relevant audience or are you Tweeting sweet nothings to a group of ‘followers’ who could frankly care less? If you can’t answer this question, you’re simply not reaching your potential via Twitter.

According to Entrepreneur — a group of researchers from some top U.S. colleges set up a website called  Who Gives a Tweet? in order to collect feedback from anonymous sources about what makes a Tweet good, bad, ugly, etc. From this, the following simple bits of information about Tweets were revealed:

A “good” Tweet consists primarily of: 

1. Questions to followers

2. Information sharing

3. Self-promotion (sharing links that you created)

Within all of this, Tweeting in good humor or tapping into people’s innate desire to laugh seems to be key. 

A “bad” Tweet consists primarily of: 

1. Presence maintenance

2 Current status updates

3. FourSquare check-ins (which users view as “totally irrelevant”)

Within all of this, Tweeting simply personal and totally irrelevant information seems to be the most off-putting. 

What do you think of the above information? How do you Tweet? Are you relevant? Adding to that — Do you have any easy key tips for creating engaging Tweets that bring in a more loyal following? Feel free to share your thoughts with us in the comments section below!

Photo Thanks To: Rosaura Ochoa

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