We foster brand love by creating meaningful connections Social Media Strategy. We get the C-Suite Social.

When was the last time you walked into a “video store,” perused the shelves, picked out a video, rented it and took it home to watch? This was the topic of one of my conversations yesterday, in which the two of us realized: all of the video stores we used to visit as kids, teens and college-aged adolescents are actually gone. Why? Because — times have changed.

As this Fast Co. article points out, “Americans now value access over assets. They care about getting to their destination, not owning a car. Watching movies, not collecting DVDs.” Whereas people used to value the act of having a physical DVD (or VHS) to pop into their high-tech player, today most of us value being able to immediately access the HD version of a movie by streaming it via Amazon, Netflix or our Apple TV. Similarly, whereas we used to pay top…

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