We foster brand love by creating meaningful connections Social Media Strategy. We get the C-Suite Social.

“The task of leadership is not to put greatness into people, but to elicit it, for the greatness is there already.” – John Buchan

Recently, as I was looking for inspiring quotes on leadership, I found the above and it resonated with me. I had been focusing my efforts on a marketing challenge and was reading a great article that appeared in the Harvard Business Review: Three Steps to Generating Social Gravity, by Mark Bonchek. It describes the push and pull concept of today’s savvy consumers and also touches on the concept that leaders these days need to take a note and apply some pull vs. push in their style.

It’s true people don’t like to be pushed. I certainly do not — whether it’s in a long line at the airport queuing up or in a boardroom — I find it’s rather uncomfortable and in said case…

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