March 2012

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Social media is many things to many people. Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, video and audio” (Wikipedia). From a business perspective, social media provides the unprecedented opportunity to aggressively move from organizations/businesses talking “to” their customers to talking “with” their customers. Social…

Read more How to Monetize Social Media

Almost precisely two months ago, we published a post — “RIM, Outlier or Innovator?” — and bleakly stated that though we see a not-so-hopeful future for the company, we’d welcome a RIM comeback from its seemingly dire state. Today — from the sight of its Q4 earnings report and with the resignation of former CEO…

Read more RIM, the Outlier, Faces Major Losses & Former CEO’s Resignation

Reid Hoffman, founder of LinkedIn, recently published his first book, The Start-Up of You. And according to Wired, the book goes something like this: “Cowritten with fellow entrepreneur Ben Casnocha, the book argues that “every individual is a small business.” It urges readers to “craft iterative, flexible plans,” to be in “permanent beta.” It cites as case studies…

Read more Reid Hoffman, the Benefits of LinkedIn & The Start-Up of You

Through my career as a communication professional, one mantra that’s provided me with sustained inspiration and direction is the need to consider all five senses while communicating. In other words, though we tend to spend most of our time in written words (only using sight) there is benefit in using other senses as appropriate –…

Read more Every Picture Tells a Story

Whether you see it this way or not, basketball is a game of strategy, leadership and engagement. This is why March Madness is doubly exciting; it’s not only one of the United States’ biggest annual sporting events, it’s also a unique public display of something we don’t see that often, which is teams working together…

Read more March Madness, a Public Display of Successful Strategy, Leadership & Engagement

It’s easy to broadly categorize the term ‘social media’ as “sites like Facebook and Twitter,” which enable users to network, communicate and share with one another. But more realistically, social media encompasses a much broader range of communications. In fact, we love how PR Newswire Release put it in its article today: “For businesses the social space…

Read more Don’t Limit Your Social Networks, Broaden Your Social Landscape

With the very loud departure of Greg Smith from Goldman Sachs this past week (read his op-ed in The New York Times here), I started asking myself, is there ever a really good way to end a relationship? Our career-based relationships are just like our romantic ones, aren’t they?  And leaving or exiting any kind…

Read more Greg Smith’s Resignation Letter: Taking a Stand or Taking a Stab Against his Soured Relationship With Goldman Sachs?