Public Relations Rogue

During the tremendous growth of social media in recent years, most of the commentary has focused on the potential benefits and positive impact of the new technology – whether it be enhancing connections with customers, acting as a new & enhanced marketing channel or facilitating real-time networking. In recent weeks, however, I’ve been involved in a number of conversations and client engagements that raised a provocative question: does all this emphasis on social collaboration, crowd-sourcing and broad engagement  – supported by increasingly cheap and slick technology – actually hamper efficiency? More specifically, have we gone too far on the side of consultation and consensus, with the result of slowing down decision-making and execution? (This is different than the popular criticism of social media as a colossal waste of time with no clear business benefits.)

My friend Jeff Hunt of PulsePoint Group, for example, recently argued in this post that too…

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