February 2012

You are browsing the site archives for February 2012.

This week, our winning Oh, Come On moment is as follows: *Several years ago when I was developing a team of technical engineers I found the perfect hire. Not only did this individual have the required education in the field of engineering, he also had practical experience in a very narrow field that I needed. To put it this way,…

Read more Oh, Come On: I Know He’s a Rocket Scientist But He Can’t Play Golf

Many of us reading this blog are very familiar with the social media platforms that we interact with — as some of us do so on an hourly or minute-by-minute basis. But recently I was asked speak at a round table seminar with a group of individuals who had a very narrow exposure to social…

Read more Social Media 101

This week, our winning Oh, Come On moment is as follows: *Several years ago, I was interviewing for a job at a new company. I went through an extensive phone interview, and then I met with the hiring manager — and all was great. Then, I was contacted to fly to the corporate head office to meet with the…

Read more Oh, Come On: Name Game

Originally posted on Public Relations Rogue:
During the tremendous growth of social media in recent years, most of the commentary has focused on the potential benefits and positive impact of the new technology – whether it be enhancing connections with customers, acting as a new & enhanced marketing channel or facilitating real-time networking. In recent…

This week, our winning Oh, Come On moment is as follows: *A number of years ago I was hired by a well-known boutique hotel, restaurant and entertainment venue in Toronto to be the AGM. I had years of previous experience in hospitality including opening, running and being a minor partner in a very successful nightclub, restaurant, catering biz in Toronto. Time was short and…

Read more Oh, Come On: No Hospitality

Bringing about change. Being a change agent. Pursuing innovation. These strategies seem to be the new approach to leading an organization. Barbara Stymiest, the new board chair at RIM, advocates this in her plans for RIM’s board by stating in a recent interview, “Driving change in an organization means a high-performing board and a high-quality management…

Read more When It’s Time to Change

Quick response (QR) codes are a hot topic marketing item in 2012. This is the year where marketers and agencies are reporting that they are increasing their spend on core mobile channels including mobile apps and QR code programs. Our clients are questioning how to use QR codes in their business and what strategy considerations…

Read more QR Considerations